Increased Organic Leads for Bek Travel Mongolia

We crafted tours based on search data trends & competitor gaps. Mongolian Government also created new festivals and events to boost toursism. We studied search and advertising data for what travellers are looking for.

Why this helps? Our market analysis helped Bek Travel create tours that aligned to traveller demand.

The Bek Travel brand is known for active adventures such as Treks, Horse-Riding. We removed all tours that were not aligned to the brand - such as Honeymoon tours, Wedding photography tours. These did not sell well & only weakened the brand.

Why this helps? Improved branding as an outdoors expert for active adventures.

In 2025 Mongolia recorded the highest tourism growth and arrivals. A fast growing travel market meant arrival of global tour companies and more local competiton. Bek Travel has been in business for 16 years but never faced this level of competition. We maintained a close tracking of competitors new tour launches, review counts and AD spends. This helped us refine our tours, pricing and content strategy.

Why this helps? Ensures Bek Travel stays competitive.

We trained the Bek Travel team on how-to collect guest photos & reviews from each trip. Without hampering the guest experience.

Why this helps? Nothing sells tours better than pictures of happy guests and great reviews.

Implemented analytics on the website. We could track traffic, leads, and traffic sources real time.

Why this helps? Data measures progress - to see what is working, what is not in marketing.

Bek Travel's old website was a sluggish wordpress site with poor content. We redesigned the site to match needs of a premium brand. Buyers compare different tour operator websites. We wanted to ensure Bek Travel obviously stood out as better.

Why this helps? Improved first impression for tour buyers. Having a well designed website is the foundation for all digital marketing.

We rewrote tour pages with clear itinerary, descriptive experiences & details. Optimized layout of the pages for easy scanning.

Why this helps? Convert more visitors into inquiry leads.

We simplified how guests compare tours by duration, style, and difficulty. We created two tour durations for every itineary - a classic route and a longer extended edition route. Bek Travel gets two types of guests - those who prefer an outdoorsy adventure with hikes, camping and those who prefer outdoors with comforts. We made it easier for each guests type to filter tours.

Why this helps? Reduced confusion and increased qualified inquiries.

We implemented a tool to record actual visitors on the website. This allowed us to see how real customers use the site to identify issues.

Why this helps? Let's us continuously refine the website's design & content.

The new website scores perfect 100 on technical SEO. Connected website to Google Search Console for ongoing visibility tracking. Google Search Console is suprisngly overlooked by many Tour Businesses.

Why this helps? Reliable data from Google on improving our website content for SEO.

Every month we publish destination, planning guides for Mongolia. Travellers often start exploring for a trip by googling for these.

Why this helps? More organic search traffic and qualified leads

AI visibility is becoming as important as google search visibility now. We structured content so AI tools could cite Bek Travel clearly. Worked on brand visibility on social media, reviews so that Bek Travel is cited.

*Why this helps? Increases AI tools recommendations of Bek Travel

We added multilingual pages for key customer language markets such as German. Europe is a key market for Bek Travel.

Why this helps? Having multi-lingual site helps us tap into local languages searches.

We maintained active social posting with real tours, guests, and updates. Sharing real guest experiences, reviews, reels helps showcase our tours better.

Why this helps? Travellers prefer brands with active social presence.