Sucess Story

Increased Organic Leads for Bek Travel , Mongolia

Increased organic leads with SEO, Socials & Website Upgrade

Marketing Strategy Website Upgrade SEO & AI Marketing Social Marketing
Summary

Bek Travel runs trekking, horse-riding, and 4WD tours in West Mongolia.

Bookings were heavily dependent on expensive Paid Advertising. Their old website had less than 40 visits a month so they had no organic leads.

We took over their marketing. The goal to drive more organic website visits and high-quality leads each month. We started by upgrading their website. We used content, and social strategy to drive organic traffic.

Marketing Outcomes

  • 40+ organic leads per month, up from 0 organic leads
  • 540+ visitors a month, up from under 40 a month
  • Savings on Google Ad Spend
  • Moved from #3 in West Mongolia to #1 in West Mongolia on online reviews
  • Tour bookings even in the off-season

About Bek Travel

What we did

How we helped Bek Travel get more Organic Leads

Filter

Created Tours Using Market and Competitor Research

We analyzed Google search trends, seasonal demand, and gaps among competitor offerings. The Mongolian government launched new festivals and events for tourism growth. We reviewed this data to design new tours that exactly fit what travelers are searching for.

Why this helps? Every tour matched real demand. This drove more qualified leads and fewer tours with low interest.

Marketing Strategy

Removed Low-Performing Tours

Bek Travel is known for rugged adventures—trekking, horse-riding, 4WD journeys. We cut tours that didn't match this image, like honeymoon or wedding photo tours. Those products rarely sold, and hurt the adventure brand promise.

Why this helps? Sharper positioning as the expert in active Mongolian adventures. Clear message for target guests.

Marketing Strategy

Closely Tracked Competitors

In 2025, Mongolia saw record tourism growth. Many new international and local operators entered the market. We tracked competitors’ new tour launches, pricing changes, review counts, and ad spending monthly. This let us fine-tune Bak Travel’s offerings, prices, and messaging.

Why this helps? Respond fast to competitors. Stay ahead in a crowded market.

Marketing Strategy

Training to collect Guest Photos and Reviews

We trained the Bek Travel team to gather guest photos and feedback on every trip. This process was refined to capture real moments, without disrupting the guest experience.

Why this helps? Real photos and reviews prove trust and quality. They drive more sales than any sales pitch.

Marketing Strategy

Made All Marketing Measurable

We installed advanced analytics on the website. We tracked every visit, inquiry, and traffic source in real time.

Why this helps? We could see which ads, partners, or SEO changes actually drove results. This prevented wasted spend and guided future campaigns.

Marketing Strategy

Redesigned the Website for a Premium First Impression

Bek Travel’s old website was slow, cluttered, and wordy. Content and visuals felt outdated. We rebuilt every page with bold new visuals, clear messaging, and a premium feel matching top travel brands. Fast page loads and modern layouts made it easier for guests to compare options.

Why this helps? First impressions matter. A premium look put Bek Travel at par with global operators.

Website Upgrade

Tour Pages Built to Sell

We rewrote every tour page with clear itineraries, vivid experience highlights, and detailed inclusions. Layouts were optimized for easy scanning on both mobile and desktop.

Why this helps? More visitors became leads. Fewer questions, faster decisions.

Website Upgrade

Simplified Tour Selection

Guests can filter tours by location and comfort level. We offered both classic and extended routes for each itinerary. We made sure adventure-seekers and comfort-lovers could easily find what fit them best.

Why this helps? Less confusion. More inquiries from guests who find exactly what they want.

Website Upgrade

Watched How Visitors Used the Website with real-time recordings

We installed a tool to record and replay real visitor sessions. This let us see exactly where guests clicked or got confused, and fix issues fast.

Why this helps? We continuously improved pages based on real user behavior, not guesses.

Website Upgrade

Perfect Technical SEO and Search Console Setup

The redesigned site scored 100/100 on Google’s technical SEO audit. We set up Google Search Console to track every page’s performance and spot crawl issues. Many tour operators miss this essential step.

Why this helps? Reliable, up-to-date data for ongoing SEO improvements.

SEO & AI Marketing

Published Monthly Traveler Guides for Google Search

Every month, we publish fresh travel guides on Mongolia’s destinations, festivals, and planning tips. These guides answered the exact questions tourists search for before booking.

Why this helps? Consistent new content boosted organic Google traffic and brought in ready-to-book leads.

SEO & AI Marketing

Built AI Visibility on ChatGPT and Google AI

We structured site content so that AI search tools—like Google AI Overviews or ChatGPT—could easily cite Bek Travel. We increased social media mentions and review site listings to reinforce brand signals.

Why this helps? Bek Travel is more likely to be recommended by AI tools when traveller make plans.

SEO & AI Marketing

Added Multilingual Website for European Markets

We created separate pages in German. Europe is a major market for Bek Travel, and most competitors only use English.

Why this helps? Multilingual pages rank for local-language searches, tapping new pools of guests.

SEO & AI Marketing

Earned Trust Through Active Social Media

We posted weekly tour updates, guest stories, photos, and trip reviews. Authentic reels and testimonials showed real experiences.

Why this helps? Guests trust—and book—brands that are visibly active and real on social channels.

Social Marketing
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